Introducing the new DFA API code site

Thursday, November 4, 2010 |

Want to build applications that talk to DoubleClick for Advertisers but not sure where to start? With the release of the new Google Code site for DFA, developers now have a comprehensive set of guidelines for using DFA’s web services API.

The new site will be your one-stop shop for everything you need to know about the DFA API, from documentation, to code examples and how-to’s, to announcements and product updates. There’s also a forum where users can discuss the API and provide feedback.

The DFA API lets you build applications that talk directly with our ad trafficking system. It’s especially useful for automating routine, as well as integrating DFA with third-party systems. Most popular programming languages are supported, including Java, PHP, Python, .NET, Perl, and Ruby.

-- Ruben Perez, The DoubleClick for Advertisers API Team